What’s Holding Back the Commercial Solar Industry?

Why ‘Middle Market’ Commercial Solar Hasn’t Kept Pace With Other Sectors

Greentech Media, February 10, 2015

While the residential and utility-scale solar markets post record growth, much of the commercial-scale solar market has seen relatively flat growth on a year-over-year basis.

GTM Research expects that 2014 will be the first time in 10 years that residential solar surpasses the non-residential sector. This is despite what we estimate to be a $2 billion to $4 billion market opportunity. With seemingly infinite rooftops and plots of land with unused space, why hasn’t the commercial solar industry boomed like other sectors?

The root cause is financing, which we’ll explore below. But first, watch our video documenting the challenges in the “middle market” — and the ways to address them.


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