Utilities Will Have to Use New Strategies to Survive Demand Destruction

Beyond Energy Efficiency

Slate, July 30, 2014

The Wall Street Journal had a good front-page article this week about the challenges facing the nation’s utilities. For the longest time, electricity sales and consumption went hand in hand with economic growth. In the last several years, not so much. Electricity retail sales peaked at 3.77 trillion kilowatt-hours in 2008, dropped in 2008 and 2010, recovered a bit in 2011, and fell in each of the next two years. The 2013 total of 3.69 trillion kilowatt-hours was down 2 percent from 2008.

The culprits are many: changes in the economy (less industry, more services), higher prices and low wages pushing people to cut usage, more people and companies generating their own electricity on their rooftops, and a renewed focus on efficiency. I’d add another factor, one that the Journal underplays: Utilities are confronting the prospect of significant and widespread demand destruction.

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