The Importance of Residential Sustainability for Buyers

New Study Reveals What Buyers Want In An Energy-Efficient Home

Builder, November 25, 2014

Have you ever been at a dinner party and the person next to you starts telling you what they do for a living, and before you know it you have no idea what they’re actually talking about, but you just keep nodding politely, smiling and saying, “u-huh” in all the appropriate places?

That’s what most Americans are doing when you’re talking to them about energy efficiency and sustainability. And that’s a shame because there’s a REAL opportunity for you in selling more efficient, greener homes. Let’s start there, and then we’ll dive into how to change the language.

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