Survey: The Greener the Business, the Greener the Bottom LineBig Green Opportunity, June 6, 2013
Three out of four small businesses responding to a recent survey reported that, unlike much of the economy, sales for green products and services actually increased over the course of the recent economic downturn.Among those businesses, the greener the company’s practices, the higher their sales, according to a major new survey conducted by Green America (GA), EcoVentures International (EVI), and the Association for Enterprise Opportunity (AEO).
In a report presenting the survey findings, the three groups note that, over the past 10 years, the market for green products and services has expanded dramatically. For example, the green building market has increased by 1,700 percent while the conventional building market has contracted by 17 percent. The organic food market has increased by 238 percent in comparison to the non-organic food market’s expansion of only 33 percent.