Jewell Insights: It’s Not All About Savings, Part TwoSellingEnergy.com, August 20, 2014
Today, we’ll continue with more drivers for energy efficiency improvements beyond the most obvious “saving energy” or “saving money.”
-Upgrading the user interface: If you can determine that your prospect is interested in having a better understanding of what’s happening in the building, this would be a great “felt need” to leverage.
-Earning the ENERGY STAR® label or LEED®certification: There are a lot of people out there who want to save energy. Some just want the label (which is fine). If you’re an income-property business, the ENERGY STAR®label might just be your ticket to higher occupancy rate, base rent per square foot, and sales price per square foot. In fact, there are about a half-dozen studies done in the last several years that have data to prove it.
By Mark Jewell, author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from Jewell Insights, Mark Jewell’s daily blog on ideas and inspiration for advancing efficiency. Sign up at SellingEnergy.com.