Many people invest in efficiency measures to save energy and/or money. While these are both great reasons in and of themselves, believe it or not there are plenty of people out there who are not motivated by either one of these drivers.
Fortunately, there are plenty of other reasons that one might want to pursue energy efficiency. Here are some of the more common ones. Keep them in your back pocket so that you’ll have something interesting to say the next time you sense that energy savings or money savings aren’t going to carry the day:
-Reducing carbon emissions: If you’re talking to a director of sustainability, for example, you may find that he or she is more interested in reducing metric tons of CO2equivalent than in utility bill savings.
By Mark Jewell, author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from Jewell Insights, Mark Jewell’s daily blog on ideas and inspiration for advancing efficiency. Sign up at SellingEnergy.com.