Senior Staff ‘Most Crucial’ Sustainability DriverEnvironmental Leader, October 9, 2013
Senior leadership is the most critical driver of sustainability within a business, according to research by the Economist Intelligence Unit on behalf of Coca-Cola Enterprises. Some 44 percent of firms say engagement with business leaders will be the most important factor in successfully implementing a sustainability strategy over the next three years, the study found.
However, Sustainability Insights: Learning from Business Leaders also warns that if the business community is to put sustainability at the heart of its operations, a stronger business case for sustainability needs to be argued.
While 52 percent of companies say they have been able to maintain their sustainability agenda despite the economic downturn, 44 percent of respondents report that the biggest barrier to implementing a sustainability strategy is perceived high costs, coupled with a lack of belief in rates of return.