AMD on Trend to Achieve 25×20 Efficiency Initiative for APUs

AMD’s Commitment to Energy Efficiency Hits a Milestone

CSR Wire, July 14, 2015. Image credit: byrev

One year ago AMD announced its 25×20 initiative with the goal to achieve a 25x typical energy efficiency improvement of our APUs (Accelerated Processing Units) by 2020, from a 2014 baseline. Energy efficiency has long been a product design goal of AMD, and with the explosion of computing devices and capabilities over the last 20 years, AMD is on a path to focus on the energy and environmental footprint of computing. Energy efficiency is calculated as a ratio of work completed (i.e. performance) to how much energy is consumed completing that work.

The recently introduced 6th generation A-Series APU, formerly codenamed “Carrizo,” for thin and light laptops is a great example of the company’s commitment. Carrizo offers more than twice the typical-use energy efficiency of the previous “Kaveri” generation of AMD APU, and alongside superior computational performance offers more than twice the battery life. With superior graphics and long video playback, “Carrizo” delivers exceptional experiences never before seen in a mainstream notebook.


While AMD has more to accomplish, the energy efficiency of “Carrizo” puts the company ahead of the trend line needed to achieve 25×20! Future energy-efficiency gains will continue to stem from architecture, new circuit design, and power-management techniques. To learn more about “Carrizo’s” contributions toward reaching 25×20, watch AMD’s video or dive into technical details presented at ISSCC 2015.

Creating low-power products is not only good for AMD’s business and customers, it is good for the environment. A year ago AMD made an important commitment to achieve specific goals across our products and have made significant progress with their 6th generation A-Series. The industry can expect continued improvements in the energy efficiency of AMD processors – APUs, CPUs and discrete GPUs – over the next several years as a result of design innovations embodied in the 25×20 initiative.

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