ACEEE Field Guide to Utility-Run Behavior Programs

As the first comparative analysis of utility-run behavior programs, this report lays the groundwork for further program development by developing a classification scheme, or taxonomy, that sorts programs into discrete categories. This study counted 281 such programs, many with multiple iterations, offered by 114 energy providers and third parties between 2008 and 2013.

The study aims to focus and clarify terminology about behavior programs for both regulators and developers. After sorting programs by distinguishing features such as delivery channel and incentive type, we arrived at 20 major program categories grouped in 3 large families:

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